About Us

“After 2.5 decades of wine business, I have seen a lot – from the very best, to the very worst of the wine industry. Wine has taken me to all corners of the globe, from hustling wine in London, New York, Beijing or Seoul, to importing trips in Italy, Germany, France, Spain & Portugal – I’ve borne witness to both mature and emerging wine markets and, moreso, trends.

The wine trade I love is the artisans pouring heart and soul into their craft. Those rare patches of dirt  with climates so challenging only the maddest agronomist would toil, that produce fruit of dizzying quality. The vintners and bar owners whose passion for introducing these products to the public outweigh their desire for wealth.

Unfortunately our industry can also sometimes involve some smoke, mirrors and mud.

My commitment at the The Legit Wine Co is to represent legitimacy in all areas, with the highest level of integrity, authenticity, and respect for our brand partners and valued customers.” Jimi Majer


Our core understanding is that we exist to help you grow your business. We do this by;

  • Direct supply of legit wines from a state-of-the-art warehouse
  • Consultation and production of bespoke, style appropriate wine lists
  • Free staff training
  • ‘One Hour Wine School’ crash course in wines
  • Private and corporate wine tastings
  • Graphic design (wine lists etc)